Proudly introducing our freshly updated company logo

We are excited to introduce our newly designed enhanced company logo as part of the on-going evolution of our company’s brand.

Our business has grown and evolved over the last 26 years, and we felt it was time to refresh. We have enhanced our logo to reflect who we are today and to symbolize our dynamic future with commitment to the industry and our customers.

After many months of planning, designing, scrapping and reimagining, we settled on a logo that celebrates our heritage and history. Our new logo retains our core element; our dynamic horse representing the Arabic meaning of Al Faris which means a Horseman / Knight.

Al Faris will use one single logo for all our business segments and our branches. We will very slowly and gradually update the new logo on all our marketing collaterals and to help reduce waste we will be using existing material while stocks last. All our current heavy equipment will still hold our old logo.

*For any further queries please contact the marketing department at ninoshka@alfarisuae.com